Incremental Frontend Modernization
Oskar Potratz-Zloch - Front-End Developer & UX/UI Designer
Is your design design design working for you?
I design systems and visuals that fix the fundamentals - the speed, experience, trust that make a product sell.
Process
Discover
I dig into the problem first: user research, analytics, and a full audit of your current experience. No guessing, I find what is genuinely costing you engagement.
Define
Findings become a clear direction: the fundamentals to fix, the goals to hit, and the scope that keeps the project fast and focused.
Ideate
Rapid sketching and wireframes explore the options fast, so we converge on the right concept before investing in pixels.
Design
Wireframes become polished, scalable systems: consistent, on-brand, and ready to hand off cleanly to engineering.
Build
I write the production code myself: accessible, performant, and built to last. The design stays intact as the product grows.
Measure & Iterate
Launch is the starting line. I watch how real users respond, learn from the data, and iterate, so results keep improving over time.